Checking In & Unloading (MUST READ)

 

Vendors will NOT be able to drive-up to their booth locations. Please be prepared with your own cart, wagon or dolly and extra help. You may park in the upper parking lot to unload your car. You will have to transport your merchandise from your car to your booth space. There is a steep ramp to come down, and it is a bit of a ways from the ramp around the building to the garage. It will take extra time. Please plan ahead. Everything takes longer at this venue. This added element has been a challenge in prior years. Plan on needing extra support. It is what makes the Underground Holiday market so unique.

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Parking during the event:

 

Once you have unloaded, we will ask that you re-park your car. You may want to plan on arranging a ride. The parking and getting back to the garage will also take time. 

 

Cars must be moved from the upper parking lot by 9.00am. The upper parking lot will be for guests needing extra assistance. 

 

Equipment: 

 

We do not provide any tables, chairs, or tents for this event. There is no power provided. Please be sure to bring your own portable power source if you need one (example here). Bring your own hotspot and POS systems.

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There are no walls/partitions between the booths.

 

Lighting - The lights in the parking garage are LED. We will have some additional festive lighting. If your products need extra lights you will need to provide that on your own. There is no power on site.

 

Heating - There will not be heaters. You may go inside the main building to warm up. We encourage you to bring extra layers to keep warm. Plan on dressing for the weather. You will be outside for more than 7 hours. 

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Dimensions: 

 

The covered parking lot is 9 feet high. There are beams that run along the width of the parking lot and these are 7 feet high. All vendor spaces are 10' by 10'.

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Booth Location:

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Booth locations will be sent out 2 weeks prior to the event.

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Refunds:

No refunds will be issued after October 1, 2023

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Amenities:

 

We have a vendor breakout room inside the City of Shoreline building with basic amenities (coffee/water). Restrooms can be found inside the lobby and near the vendor warming and break area.

 

Food options:

 

Food trucks and other food vendors are onsite. There is also a Trader Joe’s across the street. You should plan on brining your own food. It is a long day. 

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Booth Sitters:

 

We do not offer booth sitters. 

 

ATM:

 

The closest ATM is located across the road at Key Bank. We encourage you to bring the appropriate cash in advance. we will not be able to change large bills.

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Publicity:

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Ways of outreach:

• Vinyl event banner will be hung near the front of City Hall.

• We’ve partnered with the Shoreline Farmers Market as well as the City of Shoreline RCCS. 

• Post cards with event information are distributed around the city. 

 

What the Holiday Market does to promote the event:

• Signage and posters distributed throughout Shoreline and Lake Forest Park neighborhoods 

• Articles published on Shoreline Area News (2,500+ Subscribers)

• Marketing emails from the ShoreLake Arts Constant Contact lists

• Further marketing emails and social media posts from Shoreline Farmers Market and City of Shoreline

• In person marketing at local events

• The Holiday Market website lists the artists with links to your sites (if available); email us at programs@shorelakearts.org if anything needs updating. 

• Social media boosts: 

  • ShoreLake Arts Facebook/Instagram page: https://www.facebook.com/shorelakearts 

  • https://www.instagram.com/shorelakearts/ and https://www.instagram.com/shorelakeartsplus/ 

 

What you can do:

• On your website, add a link to the website: https://www.shorelakearts.org/holiday-market

• On your social media sites, “like/follow” the ShoreLake Arts page and share Holiday Market-related posts with your network & on Instagram. Use #UnderGroundHolidayMarket when sharing content.

• Distribute post cards provided by ShoreLake Arts. Contact our office if you would like to come by and pick some up. You can also grab a poster or two if you’d like! 

• Respond to the Facebook event as “Going” and share on your social media accounts